Audience feedback has been crucial in helping us to continually improve the standard of our work. Asking our target audience for their opinion means that what we produce will be fitting for who we're aiming it to be for, and also helps us to realise any improvements we need to make that we may not have noticed.
Below is a few examples of feedback that we collected during our creative process:
Research & Planning Phase
The first audience feedback we had was from the pitches of our short film ideas. The whole class, including Mr Hood, gathered to discuss things like practicality, whether it included typical conventions of a small film, and whether the idea could fit in to a 5 minute long film. Every person's feedback was different as we all had different ideas. It was only until we were assigned in to our production teams that we went over the feedback, and then from that we decided upon which short film idea would be best to follow.
The next feedback we received was from our Production Progress Review. This was when we told the class what tasks we had completed so far, what was left to do and how we were going to delegate them. Below is the Vimeo of that review:
Feedback included ideas on how we should maintain quality assurance, and how Ryan should match his treatment up to Connor's vision. This helped us to organise ourselves a bit more, which we needed to do at that point.
A few weeks later we decided upon a target audience, which primarily included men aged from 25-45. This meant that we could have feedback from the exact people who we want to watch our film, which is useful as their opinions matter the most. Ryan made a draft of the film treatment, and showed it to various members of our target audience. Some feedback included that the 'happy scene' needed to be longer, and that there needed to be more insight in to Dave's character. Below is our draft treatment, and then our final treatment with amendments made.
REC Treatment Updated
Construction stage
Probably the most important feedback we had was the feedback for the rough cut of our film. Our film had to be fit for our target audience and also had to be a good short film that could please an audience.
Below is our recorded feedback which we uploaded on to Soundcloud:
We received a lot of feedback - all of it useful - which included things such as "we need to add credits", "train shots are too long and could be cut down to save time" and "the ending was too abrupt". The feedback helped us to realise some things that we didn't notice, and gave us a clear insight in to what our target audience thought of our film. We made a lot of adjustments to our film thanks to the feedback, and this below is the finished product:
Ancillary Stage
Above is the draft of our magazine review that we created on Quark Xpress, before any feedback. Feedback included things like there is too little space around the runaround, the framing of the photo isn't quite right, and there is too much space between the title and the rest of the text. With this feedback in mind I was able to improve the magazine review by quite a considerable amount, and below is the finished result:
As you can see this final version is more visually appealing, and audience feedback helped us to create something a lot more professional looking than the initial version.
The same applies to the film poster we created. We created a draft version, and after collecting considerable feedback (such as we should include text to say something like 'coming soon' to spark intrigue, and to make the logos at the bottom smaller as they are too distracting) we were able to improve and create a more appealing film poster to promote our film. Below is the draft of our film, and then the final version with amendments made:
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| Rough version |
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| Final version |
