Target Audience

For our film we need to consider our target audience. The target audience is the group of people that we have in mind when we make the film, and who we expect to watch our film (for example if we were making a romantic film, we would expect women in their twenties to watch).
We must consider things like the genre of our film, whether it has swearing, nudity, or violence, so it would also be a good idea to look at what the classification of our film would be.

Using the British Board of Classification (BBFC) site (http://www.bbfc.co.uk/), we can determine what rating we should give to our film. We have come to a conclusion that our film should be rated U. This is because our film doesn't include any bad language, violence, or sexual/drug references. The BBFC states "A U Film can explore most themes, as long as the treatment is appropriate a young audience." Our film would be fine for a young child to watch, as there is no bad behaviour that can be imitated, as it is so far-fetched (Dave prints off money from a work printer thanks to a pop-up, which obviously couldn't happen in real life). BBFC also states that U films should be suitable for an audience that is over 4 years old. I don't think any parent would have a problem with their children watching our film, as there is nothing that would be harmful for their child to watch. 

These are the official certificates for  films in the UK.

Now that we've established the classification of our film, we can now further determine the target audience. We can do this with using the Pearl & Dean website (www.pearlanddean.com) which gives us statistical information on the audiences for different films. We looked at the film Fight Club, which is a similar film to ours in the storyline and the dark vibe we're going for. The audience viewing statistics showed that it was mainly males aged 25-45 who watched it, with females aged 25-45 coming in second. This has helped us to decide our own target audience, and we have decided to aim our film at males 24-45. We also looked at the viewing statistics for Shaun of the Dead, which had a similar viewing statistic. We're taking inspiration from how Shaun of the Dead is shot, so the film is a bit similar to ours therefore we'll take there viewing figures in to consideration. 

This is Hank, a 31 year old man who will watch our film. 

We have to get a specific idea of who we want to watch our film so we have chosen this 29 year old sales assistant at the Apple store. 

• His favourite genres of film are comedy and horror. His favourite films are Shaun of the Dead, Fight Club and Saw. He loves films and goes to the cinema regularly, and reads Empire magazine.
• His favourite music is of the 'alternative' genre, bands like Two Door Cinema Club and Arctic Monkeys. He gets NME every week.
• He lives with his two roomates in a house in Walsall. He has a long-term girlfriend.

Now that we have determined our target audience, we must ask members of the target audience to give use feedback on our film treatment.